Marketing Executive Resume sample
Robert MacDonald
Address: 7815 Bellfort St., Houston, Texas 77061
Phone: (713) 649-3089
Email: [email protected]
Current job: Marketing Analyst at Marketing Management Inc.
Objective
To continue my career in the field of marketing as a senior marketing executive. I wish to expand my product marketing portfolio and develop skills and strategies in the competitive marketing industry.
Skills
- Deep understanding of online media as a driving force behind brand marketing
- Outstanding research and forecasting abilities
- Strong analytical/quantitative skills
- Excellent verbal and written skills
- Ability to collaborate with team members or work independently
- Exceptional communication and presentation
- Understanding of complex marketing trends
- Capability to work in a fast-paced environment
- Ability to work with a sense of urgency without sacrificing accuracy
- Experienced in online advertising
- Extensive background in product life-cycle management
- Understanding of best practices using latest marketing techniques
Experience
Marketing Analyst, 2015 – Present
Marketing Management Inc. Austin, TX
Duties and Responsibilities
- Developed marketing plans for new products
- Followed products through their life-cycles
- Produced surveys to collect customer feedback for new products
- Examined sales data and analyze market trends
- Prepared and executed presentations in a professional and assertive matter
- Communicated with team members and vendors about business goals
- Developed promotional strategies for new products
- Utilized system databases to develop reports for forecasting and marketing trends
Market Research Associate, 2015-2017
Merichem, Houston, TX
Duties and Responsibilities
- Conducted research and analyze all aspects of oil and gas industry including competition, market trends, new technology/products, etc.
- Created reports and document results and analysis
- Supervised and support research projects
- Closely communicate with sales team to develop sales strategies
- Interpreted syndicated data and met requests from business clients
- Provided detailed information to management, sales team, and corporate management regarding trends based on research
- Managed and reported marketing budgets
Junior Marketing Executive, 1999-2015
Padre Island Burger Company, Houston, TX
Duties and Responsibilities
- Created advertising budgets
- Facilitated contract negotiations for billboard and radio advertising
- Assisted Senior Marketing Executive with contract negotiations
- Build rapport with local tv and radio stations to get favorable marketing rates
- Helped find voice talent
Education
College, University of Texas Austin, Texas
Bachelor of Arts in Marketing
1995-1999, 3.6 GPA
High School, John H. Reagan High School, Austin, TX
1991-1995. 3.7 GPA
Courses
- Basic Economic Forecasting
- Brand Awareness
- Marketing
- Accounting
- Entrepreneurship
- Finished 2nd in University of Houston Business Startup Competition
Personal information
- Marital Status: Married with three children
- DOB: February 17 1968
- Hobbies include website building and reading
Advice for your Marketing Executive Job
Do Your Research
Thoroughly research the company and exactly what they do. Navigate through their entire website, if they have one, and read all information they have available. Employers want to see that the candidates have a genuine desire to work for their company and will, therefore, most likely ask questions about the company. The worst thing an interviewer can do is respond uninformed. During the process, make sure you maintain your interest in the company throughout the whole interview.
Match Job Requirements With Your Skills
Go through the job description and see what the requirements are. For each requirement, gather what skills you possess that illustrate your abilities to fulfill the job requirements of a marketing executive. You will be asked to give examples of when you have used your skills in certain situations and how they were used in those situations. Make sure your resume clearly demonstrates your competence in the job you are applying for. If you don’t know how to do that quite yet, you can look at the resume section of this site as we have marketing executive resume templates for you to look at.
Prepare Your Wardrobe Ahead of Time
The way you present yourself is a crucial aspect of the interview. Make sure your outfit is properly prepared and pressed. Judgment is made based on appearance even before the interview starts. A professional appearance is essential in the eyes of an interviewer.
Bring Recommendations and Resumes
Make sure you bring along any documentation of prior achievements. This will provide evidence of accomplishments listed on your marketing executive resume examples. Also, be prepared with extra copies of your resume. It is likely that you will walk into a room with multiple interviewers. It is always better to be prepared with more than enough rather than not having enough.
Maintain a professional appeal
Remember to avoid slouching and fidgeting during your interview. Do not let your eyes wander. Keep them focused on the interviewers. Think about your answers before you provide them, speak slowly and clearly, and remember to smile!
Practice Your Interview Questions
Prepare yourself for the real interview by going over practice interview questions. It is especially helpful if you can get a few people to conduct a mock interview with you. Practice answering the questions clearly and concisely. Be especially prepared for questions pertaining to the job and obvious questions. Here are some interview questions you might come across.
- What is your greatest strength? Greatest weakness?
- What do you enjoy about marketing?
- Tell us what you know about the stages involved in developing a new product?
- Can you describe the stages that a product goes through during its entire life-cycle?
- Have you had a disagreement with a team member about an idea or project? If so, how did you handle the disagreement?
- Can you tell us about the strategies used in pricing products?
- If we handed you X product, tell us how will you sell the product to us?
- Give us an example of a time when you used logic to solve a problem?
- What steps are involved in marketing research?
- Describe a time you made a mistake and how you handled it?
- Describe what a niche market is.
Make a List of Questions For You to Ask
Make sure you have a mental list of questions to ask the interviewers. This will showcase your curiosity and interest in the company. Interviewers will expect to hear questions from their candidates. Here are some questions you might consider asking.
- What is the management style like at this company?
- How does the company measure success for this position?
- What methods are used in preparing and training someone new to this position?
- What would you say is the greatest challenge in this position?
- What changes do you see in the role of a marketing executive in the next five years at this company?
- Are you able to give me a brief description of your growth strategy and details on any potential products?
Follow-Up on The Employers
Chances are the interviewers will go through many resumes and interview and number or candidates. You should not expect to hear back within the first week or two. However, you might consider following up with your interviewers via e-mail or a letter to express your appreciation. This will also reinforce your desire to become a marketing executive and be a part of the company.
