Tailoring Your Resume For a Digital Marketing Career

Technology is the future and there is no possible way that anyone can deny this fact. For this reason, there is little surprise that digital marketing skills are sought-after abilities, with the digital job market exponentially growing year after year.

In fact, research has predicted that by 2020, there will be 150,000 digital jobs available, but not enough professionals with the ability to fill them. In other words, there is already a substantial gap in the market. Not only that, there are much more reasons for which you should consider this clever career move.

Outstanding Salaries

Take Dublin for example – not only is it a great place to wine and dine, but the average digital marketing manager role could bring you around €68.0000 each year. Should the managerial position be too far in the future, a basic marketing career could mean a salary of around €35.0000 per year.

However, there is a reason for this – because digital marketers are always keeping up with the latest trends, they need to have the tools and determination to adapt to new technologies and strategies which businesses can then use to their advantage. Thus, don’t forget to buckle up!

Marketing Is StorytellingAlthough writers and other visionaries have the pleasure of telling stories, digital marketing is another career choice where you can do the same thing – the main difference is that you express yourself and your ideas via your marketing campaigns. In fact, you will be one of the main determinants for why a product or service is considered the best.

12 Tips To Apply In Your Digital Marketing Resume

1) Choose a fancy format

When trying to decide on the appropriate type of formatting, be different from the others – that’s because as a digital marketer, you will want to highlight the best of a product or service.
Thus, give yourself the same courtesy. Word formatting is boring and overused, so try to find something modern and unique – a template which stands out from the rest.

2) Update your skills

Although your template will highlight your quirky personality, you need to be able to show your skills and how you can add value to the company. That’s why it’s important to constantly build up on your skills, because technology is evolving fast and you need to keep up with it.

3) Put any certificates and diplomas you have

This goes hand-in-hand with the previous point; if education and improving yourself are the true highlights of your experience, you should be proud of that – so make sure you showcase it in your CV.

4) Write a short synopsis of your experience

Needless to say, this synopsis should be relevant to the job you are applying for. There is no place to include your college experience as a waiter or waitress, thus, make sure to relate it to any digital experience you might have.

5) Write a short synopsis about your personality

For some companies, your personality is as equally important as your experience. For example, Google likes to make sure their employees will complement the already-existing structure and team integrity. Therefore, ensure that you’re making yourself known to your potential future employers.

6) Make sure your email address is professional looking

Especially as a College or University graduate, you might have previously used email addresses which are dubious, to say the least. Calling yourself “the skull breaker” or “the man” might be in good fun in your friend’s group, but it doesn’t ring professionalism or maturity.

7) Be careful what photo you put in the Resume

We acknowledge that a previous point related to you displaying your personality, but this doesn’t include having a resume picture of yourself and your friends out partying. Instead, be respectful and professional. Include a picture which shows you smiling – giving others the chance to see your friendly and charming side.

8) Update your social media profiles

We are yet to meet a digital marketer who doesn’t have a social media profile. Because you need to keep up with the latest technologies and trends, you need to have those available. That being said, ensure that there are no embarrassing pictures or comments which may come back to haunt you.

9) Market yourself like you’d market a brand

This is probably one of the most invaluable points on this list, as you’re trying to make others understand why and how you’d be able to add value to the company’s team, brand, and future projects.

10) Try and get some testimonials from partners/colleagues or bosses

Having a previous employer or colleague who can vouch for your work ethic and commitment is only going to serve as a bonus.

11) Show your expertise

If you feel that you have incredible knowledge of a particular topic, especially niche ones, consider writing or publishing a few articles or blogs about it. Take SEO, for example – considering how important it is for both existing and future businesses, a recruiter will appreciate finding a potential employee who can progressively lead the way or even teach others about a subject of interest.

12) Make a portfolio with the campaigns you’ve worked on and the results you’ve achieved

This point complements the previous one, as recruiters will be looking for someone who really fits their company and can do the best for them.


By now, you may have come to understand that digital marketing skills are the hype in our ever-evolving technological world. The job market is booming with opportunities for those who possess these aptitudes and is willing to pay high salaries to ensure they get ahold of the right people for the job.

This means bigger budgets, more professional freedoms and more interesting work, which could soon become your new and exciting career of choice.

Georgi Todorov is a digital marketer. He recently started his NGO DigitalNovas. His passion is to help startups grow and thrive in a competitive environment. Georgi is also a partner at FortuneLords and PR expert for AdaptRM.

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